TEIXIDORS® is a key project in the history of Pensando en blanco. Born to promote the social integration of people with learning difficulties, it finds in manual looms a tool to develop skills, autonomy, and a sense of belonging. The care for people, the craft, and a unique rigor in selecting the best raw materials result in fabrics of exceptional quality that the market recognizes, appreciates, and demands.
This recognition creates a tension: demand sustains the project, but it introduces production, deadline, and growth requirements that can conflict with its purpose. How can we respond to the market while keeping the integration of people as the primary criterion in every decision?
Our creative direction makes this relationship between people, processes, and the product visible. TEIXIDORS® leads us to reflect on the responsibility of bringing value to a project and guiding its evolution without losing sight of its true objective. It invites us to measure success by the ability to preserve the human purpose that set it in motion.
TEIXIDORS® connects social inclusion with exceptional textiles woven by hand. Our creative direction reveals the people, processes and materials behind the project, exploring how market demand can sustain its work while keeping care, autonomy and human purpose at the centre.
PENSANDO EN BLANCO™ AND PEN BRANDS, DESIGN AND LOGOS
ARE REGISTERED TRADEMARKS OF PENSANDO EN BLANCO LTD.
© 2006 PENSANDO EN BLANCO LTD.
Key: Free International Creative Project
Work: Creative Direction / Interior Architecture / Product
Foundation: © 2006
Founded by: Borja Garmendia / Aurora Polo Santamaria
Reg. Company name: PENSANDO EN BLANCO LTD.
Phone: +34 629 456 762
For enquiries: info@pensandoenblanco.com

