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Exhibition Space II c/o ONDARRETA MILANO (IT)

STANDS

Milan is the main exhibition fair in the furniture sector. The exposition space is a neutral scenery consisting only of exhibition modules that respectfully contain the product’s presentation. The design proposal consisted entirely of shapes made from one material that fills the entire room: natural wool.

Because of its balanced shades and acoustic properties, wool felt conveys a certain solemnity that is fragmented by the disposition of canvases of over 5m high. The rupture created by the planes lightens the space and sets a rhythm that encourages adjacent surfaces to form into a repetitive pattern of superposition, lights, and shades that extend along the stand’s length.

Big format traditional screen printing of the brand’s logo, opens an exploration of the search of new graphic compositions. This application offers the possibility to create shapes and graphic patches that the visitor can interpret freely depending on where he is located. This application potentiates the value of opposites between richness of textures that are created between the spots of serigraphic ink and the delicacy of wool.
NATURAL WOOL SHAPES / INK PRINT

Milan is the main exhibition fair in the furniture sector. The exposition space is a neutral scenery consisting only of exhibition modules that respectfully contain the product’s presentation. The design proposal consisted entirely of shapes made from one material that fills the entire room: natural wool.

Brand Identity c/o ONDARRETA CREATIVE DIRECTION

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