Bilbao Store c/o LOREAK

The objective within the Loreak San Sebastián store is to create a container full of possibilities, establishing an infinite narrative based on the interactions and modulations capable of transforming the space.
Infinite scenarios where the limits of zoning are blurred, improving the experience and proportion of the architectural space between the three connected spaces: Showcase, Skylight, Lower Floor. The continuous transformation of the space directly affects the perception of the experience of the areas and their scale.

The place of this winery is located in the foothills of the Sierra de Las Nieves (Ronda), a space cataloged within the World Network of Biosphere Reserves by UNESCO. The development of the project is proposed in carrying out an integral intervention of the four areas that form the backbone of the project, with the aim of improving the visitor experience: Tasting room, Outdoor tasting area and product store.

The Loreak Madrid store proposal projects color in a refined way to define the character of the space. Gestures are reduced to a minimum, with an emphasis on the dialogue between color, natural textures and geometric elements that act as furniture, helping to modulate the space.