The identity of THE REAL ORGANIC PISTACHO connects the values of cultivation and production with the people behind them.
Colour coding and illustration form a flexible graphic system that finds its main expression in packaging. A shared visual language accommodates a potentially infinite product range, allowing for new formats and varieties. Art direction places illustration at the heart of this system, through vignettes that evolve with the brand’s story.
Screen printing, combined with carefully selected materials, gives the packaging a tactile, artisanal quality.
Colour and illustration connect The Real Organic Pistacho’s packaging with organic cultivation and the people behind it. A flexible graphic system accommodates new products, while screen printing and carefully chosen materials give each package a tactile, crafted character.
Illustration: FERNANDO ELVIRA
Photography: IKER BASTERRETXEA
Key: Free International Creative Project
Work: Creative Direction / Interior Architecture / Product
Foundation: © 2006
Founded by: Borja Garmendia / Aurora Polo Santamaria
Reg. Company name: PENSANDO EN BLANCO LTD.
Phone: +34 629 456 762
For enquiries: info@pensandoenblanco.com

