The identity of THE REAL ORGANIC PISTACHO connects the values of cultivation and production with the people behind them.
Colour coding and illustration form a flexible graphic system that finds its main expression in packaging. A shared visual language accommodates a potentially infinite product range, allowing for new formats and varieties. Art direction places illustration at the heart of this system, through vignettes that evolve with the brand’s story.
Screen printing, combined with carefully selected materials, gives the packaging a tactile, artisanal quality.
The Real Organic Pistacho’s identity connects organic cultivation with the people behind it. Colour and illustration build a flexible visual system across the product range, while screen printing and carefully chosen materials give its packaging a tactile, crafted character.
C/O: THE REAL ORGANIC PISTACHO
Directed by: BORJA GARMENDIA
Project by: PENSANDO EN BLANCO
Design Assist: ALEX MORO
Illustration: FERNANDO ELVIRA
Photography: IKER BASTERRETXEA