Madrid Store c/o LOREAK

The objective within the Loreak San Sebastián store is to create a container full of possibilities, establishing an infinite narrative based on the interactions and modulations capable of transforming the space.
Infinite scenarios where the limits of zoning are blurred, improving the experience and proportion of the architectural space between the three connected spaces: Showcase, Skylight, Lower Floor. The continuous transformation of the space directly affects the perception of the experience of the areas and their scale.

The place of this winery is located in the foothills of the Sierra de Las Nieves (Ronda), a space cataloged within the World Network of Biosphere Reserves by UNESCO. The development of the project is proposed in carrying out an integral intervention of the four areas that form the backbone of the project, with the aim of improving the visitor experience: Tasting room, Outdoor tasting area and product store.

The Loreak Bilbao store surprises with an interior design with predominant curved lines in the heart of the space, devising two divided environments that house the brand's collections, dividing the rhythm of stainless steel columns and shelves that leads our attention towards a predominant curved module. in the background that breaks the solemn initial symmetry, in shape and in a honed red coating.