A small bakery’s extension into the big city. An exploration of the idea of the vending space and its intrinsic immediacy and simplicity in today’s modern life’s purchase process.
As its name indicates, ATM means “At the moment” and this is the concept used by the brand to offer its clients an immediate service, not only through its technological nature, but also through the design of the shop, which constantly communicates with the main bakery sending information and receiving a supply of new, freshly baked goods. Towards the right of the shop a big steel module hides a sales machine with a big tech component (inbox) and a digital one (touch screen) leaving only an aperture to retrieve the product and access the touch screen. This approach redefines the limits of how a store can be presented, inviting clients to explore a new conception of space.
A small bakery’s extension into the big city. An exploration of the idea of the vending space and its intrinsic immediacy and simplicity in today’s modern life’s purchase process.
PROJECT BY: PENSANDO EN BLANCO
PHOTOS BY: IKER BASTERRETXEA