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The new identity for Hotel de Londres y de Inglaterra presents a paradox: reinterpreting and breaking its graphic conventions while making everything feel unchanged. Its red lettering is part of San Sebastián’s landscape, iconography and collective memory. The project preserves this connection through meticulous typography, an evolving graphic system and art direction that combines illustration and photography to present its spaces and culinary offering. A visual language both classic and contemporary, whose magic lies in continuity: creating a new identity that feels as though it has always been there.
The new identity for Hotel de Londres y de Inglaterra presents a paradox: reinterpreting and breaking its graphic conventions while making everything feel unchanged. Its red lettering is part of San Sebastián’s landscape, iconography and collective memory.
PENSANDO EN BLANCO™ AND PEN BRANDS, DESIGN AND LOGOS
ARE REGISTERED TRADEMARKS OF PENSANDO EN BLANCO LTD.
© 2006 PENSANDO EN BLANCO LTD.
Key: Free International Creative Project
Work: Creative Direction / Interior Architecture / Product
Foundation: © 2006
Founded by: Borja Garmendia / Aurora Polo Santamaria
Reg. Company name: PENSANDO EN BLANCO LTD.
Phone: +34 629 456 762
Adress: Arkolla 70, 20280 Hondarribia (GUI). Spain
Contact: info@pensandoenblanco.com
