Brand Identity c/o AMA IMPOSSIBLE PÈTILLANT NATUREL
ART DIRECTION
PENSANDO EN BLANCO
Brand Identity c/o LONDRES
ART DIRECTION
The new identity for Hotel de Londres y de Inglaterra presents a paradox: reinterpreting and breaking its graphic conventions while making everything feel unchanged. Its red lettering is part of San Sebastián’s landscape, iconography and collective memory.
PENSANDO EN BLANCO

