The Astore showroom arises from the combination of two concepts: city and nature. The brand comes closer, in this way, to the city where the technical garments acquire a more urban design. The project aims to emphasize the link between the urban activity and the tranquility of nature, where the combination of concrete and wood emerges, creating a space to present the new collections of the clothing brand.
Astore is a company that began manufacturing technical clothing for the sport of the ?pelota Vasca? (Basque ball) and soon used its technical knowledge to design clothes for other sports, becoming point of reference in the field.
A rectangular, wide and clear area where exhibition counters are distributed in the perimeter of the space, leaving the interior to develop the process of selection of garments.
The floor of the showroom draws a wooden platform representing a boardwalk, the path used by athletes around the cities. The end of this promenade becomes a large worktable, realised in the same manner employing wooden slats. The boardwalk delimits, in this way, the exhibition area from ??the free zone, made of concrete.
At the entrance, a big fence as a publicity stunt stands, with a printed image on DM surrounded by soft lighting around its perimeter: an element used at the entrances of our cities.
At the end of the showroom, a wooden frame is drawn with geometric divisions, some wood-panelled, and others with hangers to display clothes. On the side stands the boardwalk with the Astore logo.